I see a lot of businesses improperly using Facebook to market their business. Facebook is a powerful tool, but if you use it incorrectly it will work against you.
The excitement is palpable as Concrete Decor magazine works to present the best Concrete Decor Show yet! We’re bringing the industry’s best experts to San Diego...
Every company hits milestones, such as the number of customers served or amount of products sold, but anniversary milestones are the golden opportunity to communicate your success with your customers and employees. Have you celebrated past corporate anniversaries?
Traditional acid-based stains may be today's gold standard for the decorative concrete industry, but their water-based cousins are growing in popularity...
Brian Farnsworth, general manager of Cement Colors, a Texas-based decorative concrete supply store with locations in Fort Worth and Houston, places a high value on continuing education and training for decorative concrete professionals.
In its simplest form, a buying group is a consolidation of similar independent companies that come together to form one large entity to provide the whole group leverage in its purchasing power. This happens because suppliers and distributors give pricing breaks to customers who buy in greater volumes, so independent small businesses are at a disadvantage.
Imagine you’re in Las Vegas and you have a customer in Florida who has a question involving your product on one of his jobs. Yes, you can ask him to take a picture and send it to you, but then you have to download it, scrutinize it and think about it.