Connect with Qualified Prospects
The excitement is palpable as Concrete Decor magazine works to present the best Concrete Decor Show yet! We’re bringing the industry’s best experts to San Diego, California, Sept. 25-29, for hands-on workshops and classes covering everything from business management to concrete finishing techniques.
The posh Town and Country Resort & Convention Center — with three pools, a European health spa, a restaurant, café and sports bar — will serve as home base for the week. An incredible resort that encourages mingling so you can easily network with your peers, Town and Country exudes tropical beauty amidst a relaxed atmosphere. It’s located only a few minutes away from Old Town, Balboa Park, SeaWorld San Diego and the world-famous San Diego Zoo. Getting around is easy as the resort offers free shuttle service to nearby area attractions. For the more adventurous, it’s close to a trolley stop, too.
Bent Mikkelsen, publisher of Concrete Decor magazine and the show’s promoter, will be the featured speaker at the Distributor Luncheon. In his address, “Big Data Means Big Profits,” he’ll talk about powerful new ways to gather information on customers and prospects that translate into more money in the till.
He’ll explain how collecting and properly using information from store visitors and customers, as well as those who visit your website and read your e-newsletters, can help your company grow in ways you never thought possible. In this lunchtime presentation, Mikkelsen will identify powerful and proven methods you can use to turn a big audience into big profits each year. Prepare to be inspired and equipped to get new programs underway quickly while networking with other distributors.
New to the 2016 show is a block of classes on improving business skills. Business Boot Camp will include sessions that will off
er tips on such things as how to keep the peace and even be successful when you run a business with your significant other and how to collect on delinquent bills.
The Bannister Family House, which provides a home-like environment for people with family members in long-term or critical care at the nearby UC San Diego Health medical center, is the site of the show’s training workshops and its nonprofit beneficiary this year. With donated materials and attendees’ labor, the workshops will improve the house’s indoor shared space and patio, courtyard area and retaining wall.
Currently, the concrete is broken, discolored and plain, and the shared spaces are not effective or visually pleasing. As part of the workshops, participants will learn hands-on skills in a real-world work environment and leave beautiful concrete work behind to brighten people’s lives.
The show will once again include the Paint Decor Annex, offering exhibits, demonstrations and workshops devoted to decorative painting and faux finishing techniques that can be used on floors, furniture, walls or ceilings. Concrete artisans can take advantage of these paint-related offerings to improve their skills and learn new ways to form and fashion concrete and expand their decorative offerings to their customers.
Overall, the show promises to present great opportunities to reach some of the most influential people in both the painting and concrete industries. Suppliers, distributors and resellers also will benefit from seeing and learning about cutting-edge products they may want to add to their own inventory.
Booth space is still available for the show. If you haven’t already signed up, what are you waiting for? Call (877) 935-8906 today and reserve a space in the hottest show in the industry. Hope to see you there! 
- www.ConcreteDecorShow.com
RoadShow!
Power-packed New Tool Delivers Talent to Your Door
Looking to host an annual event where you can be more engaged with your customers? How about having nationally recognized concrete artisans on location to drive more contractors to your event? You can get both with the Concrete Decor RoadShow where you’ll have the perfect accouterment to help educate contractors and your staff on the decorative concrete products you sell.
The RoadShow is a platform that connects world-class talent, expertise, innovative brands and solutions in decorative concrete with construction professionals across the U.S. The traveling companion of Concrete Decor magazine, the most trusted resource in decorative and architectural concrete, the RoadShow supports and promotes the decorative concrete industry by providing expert demonstrations and on-site technical training at supply stores and ready-mix locations nationwide.
The RoadShow’s next stop will be Aug. 5 at Quest Building Products in Anaheim, followed by the Concrete Decor Show at the Town and Country Resort & Convention Center in San Diego Sept. 25-29.
One of the Concrete Decor RoadShow’s main attractions is its 32-foot-long custom-made equipment trailer outfitted with open shelving inside, so no closed doors stand in the way of contractors and brands. The trailer’s jet-black exterior prominently displays logos of sponsors who have already hopped on board one of the best shows on wheels.
With professional demonstrations and hands-on education by iconic industry trainers, brands get a valuable third-party endorsement on a national, regional and local level. This star-treatment exposure results in attracting new business and driving product sales upward.
Want to learn more about how you can make your store a destination on the Concrete Decor RoadShow calendar? Give us a call! We’d love to talk to you more at (877) 935-8906. For more information in the meantime, visit www.roadshow.concretedecor.net.
Strengthen Your Business with Sponsored Subscriptions
Everybody loves to get something for nothing, especially something valued by many, namely a free one-year, eight-issue subscription to Concrete Decor, the world’s foremost magazine on decorative and architectural concrete.
In case you haven’t heard about our sponsored subscription program, you’ve been missing out on a freebie that can help generate business and make you appreciated by your customers. And best of all, the magazine subscription is free for you and free for your customers.
Once you sign up for the program, you’ll get a link to share with the people you choose — from established contractors and prospective customers to design professionals and architects — so they can sign themselves up to receive the complimentary issues. Current program participants have shared the link via postcards they keep by the register. They’ve included the link in their company newsletters. They’ve shared the link via social media.
After they sign up, individuals will receive eight copies of Concrete Decor magazine that have your company name, telephone number or web address printed on the back cover. That way, every time they receive an issue they’ll be reminded that you were behind the gift subscription and are interested in helping them succeed.
What’s in it for us? A wider distribution generates a stronger circulation. More subscribers means current information about concrete products, services, techniques and trends reach more contractors on a regular basis. This, in turn, helps solidify the decorative concrete industry overall and contributes to its growth. And it helps our industry partners strengthen their business by building relationships with interested and qualified customers. It’s a win-win for all involved.
As an added bonus to the subscription provider, you’ll receive access to industry analytics through Concrete Decor magazine’s intelligence center. This intelligence center allows you to receive qualified lead information on everyone who signed up to receive the subscription.
Want to learn more? Call us toll-free at (877) 935-8906 and let’s talk about how sponsored subscriptions can work for your business! Sponsored subscriptions can be mailed anywhere in the U.S.
